Why a refreshed brand?
Since our beginnings in 1984, we have evolved and grown considerably and so we needed a brand that reflected where we have been, as well as where we are going.
So we are excited to announce the Greencap brand refresh.
We have listened to our clients and partners and the refreshed brand reflects both an alignment to our clients’ needs and our mandate to go further in managing risk.
We are building on the strong foundation of our existing brand identity and making an investment in Greencap’s future growth and development as a leader in risk management in Australia and New Zealand.
Read on to find out about the reasons behind this exciting change and exactly what you can expect when interacting with our brand moving forward.
A new era of growth and change
Experts in managing people, property and environmental risk since 1984, when Noel Arnold and Associates was founded, Greencap has grown and evolved over the decades. More recently since 2014 when Wesfarmers (an ASX 200 listed Company) purchased Greencap, the breadth and depth of our services and products has grown.
As such we need a brand that reflects this evolution.
Through this refresh development, we took the time to ask our clients and partners what it is that they look for in a risk management provider. What we found was that they were looking for a true partner that was focused on exceptional delivery.
This focus on partnership and delivery now forms the foundation of our brand, and as such the experience clients will have with us.
Our commitment to Going Further
We are committed to forming partnerships with our clients to best understand their needs and consistently deliver tailored risk management solutions that protect what they value most; their people, property and the environment.
Delivering practical solutions through collaboration with our clients is the heart of what we do.
The brand refresh now reflects this, and highlights the growth in our breadth and depth of service offerings across Property, WHS and the Environment. This provides a foundation for going further in managing risk.
What elements have changed?
The core elements of Greencap’s visual identity – the logo, colours, fonts, imagery and graphical devices have evolved in a way that reflects the vibrancy and energy of the team, but that also reflects our heritage as risk experts. This means that the refreshed brand will feel familiar, but with a few really key differences.
Key differences such as the use of devices that bring partnership and strength to the forefront.
Our communication platform has also been reinvigorated. The brand’s personality – approachable, knowledgeable, practical and driven is now reflected through the tone of all our communication, including both the written and spoken word.
What does this refresh mean for our clients and partners?
Ultimately our new brand delivers consistency so that, regardless of which areas of risk our clients engage with, what device they choose to contact us on, or where they are geographically, they receive a consistent and satisfying Greencap experience.
The refreshed brand is here as:
- A foundation for consistency
- A foundation for partnership
- A foundation for going further
So what next?
The changes to reflect our new brand identity will occur gradually with most in place by the end of this year.
We are mindful of waste so the change will not happen overnight, but the transformation has begun.
Meet the Greencap refreshed brand in the video below and see how we have evolved over the last 30 years